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Monroe Historical Society
Monroe, Washington
July 31, 1925     Monroe Historical Society
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July 31, 1925

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Page Eight THE MONROE MONITOR--Monroe, Washington t Friday, July 31, 1925 R. J. STRETCH COMPANY THE STORE OF THE PEOPLE , [ 9 . ].q Guaranteed t.o the last delicious drop.  1  STRETCH S HIGH GRADE per pound, 3 pounds for .......................... tlll,,mll'V SPECIALS FOR THE WEEK BEGINNING AUGUST 3: V2-1b. cans .......................................................... KING OSCAR SARDINES, 33c 2 cans for ............................................................ H-O OATS, (large package), 34c Either style, per pkg ....................................... LIFE BUOY HEALTH SOAP, 24C 4 bars for ............................................................ SEA SIDE SODAS, 44C 21/.2-1b. box .......................................................... VERMICELLI, 3 packages for .................................................. 21c QUALITY SERVICE SATISFACTION PHONE 1533--1543 R. J. STRETCH COMPANY--THE BEST PLACE TO SHOP, AFTER ALL WAREHOUSE 261 TEN YEARS IN THE "HOME TOWN" PAPERS In 1915 there were 2,445,666 auto- nobiles in this country. It seemed a tremendous number. Some people were already talking about the "saturation point" being not far ahead. But if there were some men who couldn't see the woods for trees, there were others whose faith never faltered. . :, J It took a lot of vision for them to see that the true market for the auto- mobile had hardly been touched. It took a lot of courage for them to bank on the ultimate success of the automobile in that market. They had both. Back in 1915, the United States Rubber Co. said "The real future of the automobile is not in the big cities, but away from them." It is not in short runs on city sreets, but in mile after mile on ountry roads." So back in 1915 the United States Rubber Co. began to prepare for this movement--and to help it. In 1915--ten years ago--the first U. S. Tire advertising began to ap- pear in the "home town" papers.. Few people saw these papers m their true dimension. Few realized the influence they had on what the people thought and did and wore and bought. Because few people realized the place they filled in the mind's and lives of their readers. The United States Rubber Co., saw. As clearly as it saw that the devel- opment of the automobile would be in the smaller communities, it saw that the people in these communities would have to have tires to measure up to the service and tire merchants to sell them. And it saw that in the "home town" newspapers it had, ready to hand, the medium to help it put tire merchan- dising where it would have to be in the new era of the automobile. So ten years ago people began to read the first U. S. Tire advertising in their "home town" paper--over the name of their "home town" dealer. They have been reading it ever since. They have seen these home dealers develop their little "side line of tires" into real business--always with the support of "U. S." advertising in these local papers. Co-incident with the tenth anniver- sary of "home town" advertising by the United States Rubber Co., this company announces another long step forward in the perfection of attto- mobile tires--the greatest since the introduction of the cord itself--in its perfected Latex treated--Web Cord Royal Balloon Tire with the flat low pressure tread. Today there are 16,000,000 automo- biles in this country. 80% of them are owned by men and women on the farms and in the smaller communities. Where there was one U. S. tire dealer in the small towns then there are hundreds today--real merchants. What was only a vision in 1915 has come true in 1925. J Man Long Has Sought Dominion of the Air The desire to conquer the air and emulate the birds is no modern fancy, but has agitated the minds of men mechanically lcllned for ages. Rec- ords of a meeting of the Royal so- ciety, held in London, England, in 1679, give the Information that "Mr. Hooke read a paper containing a de- scription of the way of flying, invent- ed and practiced by one M. Besnier, a smith, the contrivance of which con- sisted In ordering four wings folding and shutting to be moved by his hands before and him legs behind, by which he was, it was said, able to fly from a high place acro a river to a pretty distance," the Montreal Star says. One of the members of the Royal so- ciety apparently cast some doubts upon the practicability of the lnve lion. "Mr. Henshawe conceived that by reason of the weakness of a man's arms for such kind of motions, it would be much more probable to make a chariot or such like machine with mprings and wheels, that should serve to carry one or more men in it to act and guide IL" s Yakima--Northern Pacific engin- eers start Moxee Priest Rapids sur- vey. STATE BRIEFS A contract for 400 motors, ranging from three to 300 horsepower, was awarded to the General Electric com- pany by the Long-Bell Lumber com- pany. The motors will be used in the second unit of the Long-Bell plant at Longvlew. J. G. Luhrsen of Spokane was re- elected president of the American Train Dispatchers' association, which closed its sixth annual assembly in Chicago. President Luhrsen has serv- ed in that capacity since the founding of the association. The first accident on Stevens pass since its opening July 11, was report- at Wenatchee. Soft dirt on the edge of the road caved away under the weight of an automobile and the ma- chine plunged down the steep bank until it struck a tree. The European earwig ts gaining headway in and about Kalama. ac- cording to farmers of that locality. Steps are being taken to control the pest, and a poison bait is being advo- cated by County Agent Leonard as means of extermination. Scenery and staging used in the production of Rosaria at the Portland Rose festival have been purchased for the Fort Vancouver Centennial cele- bration, August 17 to 23, and will be used in producing the pageant "The Coming of the White Men." While visiting his sheep camp near Signal peak recently, We's Becks. well known Klickitat sheep man, succeed- ed in killing a bald-faced black bear that had eaten three of his sheep and crippled several others so badly that it was necessary to kill them. J. M. Brewster, Seattle contractor, who received the contract for three. : tenths of a mile of fill on the Ocean Beach highway west of Kelso, cross- I ing Coal creek slough, for $42,681, was ] in Kelso conferring with County Engi- i neer Middlebrooks regarding the pro- ject. J. J. Bonnell of Seattle, formerly a vice-president of the organization, was :chosen president of the Pacific Coast Nurserymen's association at the final session of its 1925 convention held in Portland, Or., Victoria, B. C. was chosen as the meeting place for the 1926 convention. There will be plenty of refrigerator cars for shipment of apples from the Pacific northwest this year, E. A. Brownson of the Western Fruit Ex- press announced in Spokane last week. He said cars were being re- paired at the local shops at the rate of 25 a day. The body of Dennis Murphy, 83- year-old Rochester Prairie pioneer, who was buried at the bottom of a 52-foot well last week when he de- cended to clean it out, was recover- ed. The curbing in the well gave way and covered Dennis Murphy with sev- eral tons of earth. Ivan L. Plette has been selected manager of the Yaklma Traffic and Credit association to succeed the late W. J. Urquhart. He has been traffic expert for the Hortlculural union About 90 per cent of the fruit ship- ped from the Yakima valley is handled by members of the association. A gardening enterprise worthy of mention was started near McCready, two years ago by George A. Read, who formed a stock company for rais- ing cantaloupes on a large scale. Com- mercial shipments will start to move about August 1. The company ex- pects to send out a carload daily. The healey prune drop is practically at an end, W. P. Brown, district horti- culturist, stated. He said his last esti- mate of 500 to 600 cars from the Waila Walla and Milton.Freewater districts would stand. The drop was 50 per 'cent of the crop, the heaviest fall of green fruit o.n _record in Walla Walla. Auburn---Two new business blocks almost ready for occupancy. Widespread Belie? in Horseshoe as Talisman I The horseshoe Is one of the very[ oldest talismans for wooing good for-I tune that exists. The belief in lts l efficacy is held almost all over the world, and has been present since the dawn of history. You find it in Egypt and nailed to the threshold of the felt and wicker wigwams of the nomads of Turkestan. In medieval England, especially in the southwest, horseshoes were often nailed on church doors to keep out evil spirits and witches. There used to be two huge ones on the south door of the parish church of Ahby-Fovtlle, in Leicestershire, says the Family Herald. There are records of a number of horseshoes having been nailed up for centuries on the gates of Oakham castle, in Rutland, which was built by Wakelin de Ferrars, son of the first earl. Every nobleman visiting It was made to forfeit a shoe of the horse on which he rode or pay a forfeit of money. Quite a number endured the inconvenience of parting with a shoe rather than pay the small sum. Probably the oldest continuous dis- play of a horseshoe for luck to be found In Britain is the case of a shoe nailed up at Horseshoe corner, in the city of Lancaster. The first one was cast by the horse of John of Gaunt, when he was riding through the streets nearly six hundred years ago. The more nails in a "found" horse- shoe the greater the luck. Wilde Well Aware o? Failing of Humanity Among other amusing stories in his "Memoirs and Adventures," Sir Arthur Cohen Doyle relates this characteris- tic story told him by Oscar Wilde: "We were discussing the cynical maxim that the good fortune of our friends made us discontented. 'The devil,' said Wilde, 'was once crossing the Libyan desert, and he came upon a spot where a number of small fiends were tormenting a holy hermit. The sainted man easily shook off their evil suggestions. The devil watched their failure and then he stepped forward to give them a lesson. " do is too crude," said he. "Permit me for one moment." With that he whis- pered to the holy man, "Your brother hast Just been made bishop of Alex- andria." A scowl of malignant Jeal- ousy at once clouded the serene face of the hermit. "That," said the devil to his imps, "is the sort of thing which I should recommend." ' " Must Not Be Separated Faraday, the great chemist, learned a lesson in boyhood by a very childish experience. As a little lad, humbly earning his bread selling newspapers in the streets, he was waiting outside the office of an Edinburgh paper for the morning Issfie, and thrust his head and arms through the railings of the Iron gate. He was d born metaphy- sician and began to speculate on which side of the railings he was. "My head and hands are on one side," he said to himself, "and my heart and body are on the other." The gate was opened hastily before he could disengage him- self, and the wrench he received taught him, as he said in after life, that all true work required head and heart and hands to be on the same side. Do Good Work in World Those to whom a commonplace ap- pears to be extraordinary are rare, but they are precious, since they, and they alone have built up our minds. They are the creators of human intelligence, the wide-eyed indivl4uals who point out to the mass of mankind what has been accepted as a matter of routine. They are the poets, religious leaders. story tellers" philosophers, theologians, artists, scientist's, inventors. Com- monly unnoticed things excite a strange and compelling curiosity in them, and each new question sets them on a fresh quest. They see where others are blind, hear where ers are deaf. They form the noble band of waderers.James Harvey Robinson. Cathl amt--te"se'l'l " timber to Moores Logging Co. for $18,606. Spokane--Lyric and Majestic "thea- tres sold to new theatre groups. Too Many Have Wrong Theory of Happiness Happiness was not the direct ob- Ject of a stolc's life. There is no rule of life contained in the precept that a man should pursue his' own happi- ness. Many men think that they are seeking happiness when they are only seeking the gratification of some par- ticular passion, the strongest that they have, was the contention of Mar- cus Aurelius. The end of a man is, as already explained, to live conform- ably to nature, and he will thus obtain happiness, tranqullllty of mind and contentment. As a means of living conformably to nature he must study the four chief virtues, each of which has its proper sphere: wisdom, or the knowledge of good and evil; Justice, or the giving to every man his due; fortitude, or the enduring of labor and pain, and temperance, which is mod- eration In all things. By thus living conformably to nature the stoic ob- tained all that he wished or expected. His reward was in his virtuous life, and he was satisfied with that. Some Greek poet long ago wrote: For virtue only of all human things Takes her reward not from the rewards of others. rlrtue herself rewards the toils of virtue. Musician Makes Plea for Melodic Glossary Reverting to the elementary aspect of the question, I believe that if one were to collect as many as possible of the melodies which have given the greatest happiness to the greatest nmnbers" it would be feasible to com- pile from them a glossary of melodic terms such as would insure a melodic result with the same audience under almost any conditions, writes Ewin Evans in the Margin of Music. .Then one might take the melodies which have given as much happiness to a more restricted circle, and add a list of terms the use of which was to be recommended only when the presence of that audience could be counted upon. The composer who travels beyond these accepted glossaries will always be pronounced unmelodious until the new aural habits have taken root. So far as the best "advanced" music is concerned, it Is melodious to those who know it intimately, and whose ear is capable of acquiring new habits, and it is unmelodious to those who either do not know it or do not want their habits disturbed. Aborigines" Tobacco Aust-allan bushmen show great dis- crimination In their smoking and are adept at "curing" wild tobacco. The leaves of this plant resemble those of tobacco plants, but are smaller. The leaf gives off a nicotine oil, is pleasant to the taste, and burns well. After the leaf is gathered It is allowed to wilt but not dry. Is the fermenta- tion process damp sacks are thrown over the leaves in a warm and shady place for about' a week. Then follows the drying in some airy place until the leaf shows a leathery texture. The mlldribs and stalks are now removed and the leaf is arranged in layers and sprinkled with heated treacle, rum, and, if possible, a little saltpeter. The whole is then packed in a box and pressed until the curing is complete. Gave Up Reform Idea St. Michael is honored by various orders of chivalry, among them one founded by Louis XI. of France, which bore the name of the Order of the Cockle. It derived its name from the cockle shells which ornamented the robes of the knight. A partly re- ligious InstitUtion connected with the saint was the Society of Feols, founded at Cleves in 1881. Its amiable object was to prevent the rising generation from :adopting bad habit's. Knights of the ordsr wore on their mantles an emblem of a fool, his cap and bells. The title of the society suggests that members well realized that to attempt reforming boys and girls was a fool's errand. 500 rounds platinum ore from Bars- tow, Ferry County, worth $700. Walla WaHa--Onion crop now esti- mated at 350 cars. MEN'S OXFORDS Black---Tan SPECIAL FOR THIS WEEK $3.95 ONLY A FEW PAIRS OF THE LADIES' SAN- DALS ARE LEFT--AS ADVERTISED-- $1.95 C. L. BARLOW MONROE'S EXCLUSIVE SHOE STORE Let Us Do Your Printing m AUGUST Factory-to-You Money-Saving-Sale Rexall Factory Ownership alone makes possible such values. Make the most of this opportunity. See goods displayed in windows and on counters. Save With Safety. AT YOUR SERVICE Caml>Riley Drug Co. Drugs and Otftm MONROE, WASHINGTON